« Want My Look » gymwear editorial

I have an obsession with details and pattern. Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last. Beauty is perfect in its imperfections, so you just have to go with the imperfections. It is important to be chic. You can’t just buy things for the label – it’s ridiculous. Attention to detail is of utmost importance when you want to look good. Luxury must be comfortable, otherwise it is not luxury. My aim is to make the poor look rich and the rich look poor. I can design a collection in a day and I always do, cause I’ve always got a load of Italians on my back, moaning that it’s late. Fashion is to please your eye. Shapes and proportions are for your intellect.

I don’t try to be in fashion, I don’t try to follow trends. You just end up out of fashion that way.  It was a sort of little revolution; the clothes were amazing but not too exaggerated. I am not interested in the past, except as the road to the future. It’s useless to send models out on the runway to cry. It’s useless to send models out on the runway to cry.

I have an obsession with details and pattern. Fashion to me has become very disposable; I wanted to get back to craft, to clothes that could last. Beauty is perfect in its imperfections, so you just have to go with the imperfections. It is important to be chic. You can’t just buy things for the label – it’s ridiculous.

– Markus Zusak

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